Stakeholder Analysis
Supportive
Smaller universities/schools:
This stakeholder has used courses from larger and more prestigious universities therefore creating a wider range of shared resources. They believe they should continue to utilize these shared resources so that their students can have equal opportunity for less cost.
Advertising Companies:
With over three million students involved in MOOCs there is vast potential to reach large amounts of a diversity of consumers. They believe this opportunity is too great to not create revenue.
Students who like to learn online:
MOOCs give students who learn better without a teacher the opportunity to learn where they want, when they want, and what they want without the pressure of a teacher or professor presence.
MOOC Companies:
These companies give students the opportunity to work online, share resources, and create a vast online network for learning. Large potential to sell course to other universities for revenue, sell certificates, and team up with companies to do internships and pre-service training. Also advertising companies as well as other companies who want professional development for their employees would pay for this service.
Laptop/Tablet Companies:
Every student will need a laptop or tablet to access these courses therefore creating more revenue for these companies as MOOCs will create more demand, therefore allowing companies to raise prices.
Schools with computers:
Provide opportunities for students to engage in online learning within their walls, therefore still maintaining a semi-traditional school structure.
Educators:
Provides the ability to reach so many other students, such as students who otherwise may not have been able to be reached. Students can share resources and these courses create large opportunities for collaboration.
Uncommitted:
Parents:
They would want any opportunity provided so their child can learn to the best of their ability. However, the thought of having their child in front of a computer all day instead of socializing at school and learning from a teacher is troubling.
Students:
There is no one to keep them accountable so it is up to them to remain motivated. MOOCs have a “dropout” rate of 90% because many students either give up or do not like the format of the course.
Teachers/Professors/Administrators:
They get paid either way, so for many this is just another adjustment.
School Boards:
MOOCs are a brand new investment in the school system and need to be looking into more before school boards can really take a stand either way.
Opposition:
Schools without computers:
They do not have the technology to access these courses which therefore puts their students at a disadvantage from other schools with computers. They believe everyone should have equal opportunity.
Students who do not learn well online:
It isn’t their choice to learn online, so they would access other options such as in class instruction. They find the MOOCs provide very little support.
Professors/Teachers:
They believe this is just extra work for them to do when the students benefit from in class instruction. Also MOOCs make they feel irrelevant and unimportant.
Universities with low enrolment:
Students no longer need to be on campus to take classes but MOOC companies are taking students away from their campus, which therefore hurts businesses on campus as well as revenue for the university.
Textbook companies/authors:
MOOCs are eliminating the need for paper textbooks as all resources are available online. Therefore, printing companies and authors who spend years writing textbooks will become obsolete.
Smaller universities/schools:
This stakeholder has used courses from larger and more prestigious universities therefore creating a wider range of shared resources. They believe they should continue to utilize these shared resources so that their students can have equal opportunity for less cost.
Advertising Companies:
With over three million students involved in MOOCs there is vast potential to reach large amounts of a diversity of consumers. They believe this opportunity is too great to not create revenue.
Students who like to learn online:
MOOCs give students who learn better without a teacher the opportunity to learn where they want, when they want, and what they want without the pressure of a teacher or professor presence.
MOOC Companies:
These companies give students the opportunity to work online, share resources, and create a vast online network for learning. Large potential to sell course to other universities for revenue, sell certificates, and team up with companies to do internships and pre-service training. Also advertising companies as well as other companies who want professional development for their employees would pay for this service.
Laptop/Tablet Companies:
Every student will need a laptop or tablet to access these courses therefore creating more revenue for these companies as MOOCs will create more demand, therefore allowing companies to raise prices.
Schools with computers:
Provide opportunities for students to engage in online learning within their walls, therefore still maintaining a semi-traditional school structure.
Educators:
Provides the ability to reach so many other students, such as students who otherwise may not have been able to be reached. Students can share resources and these courses create large opportunities for collaboration.
Uncommitted:
Parents:
They would want any opportunity provided so their child can learn to the best of their ability. However, the thought of having their child in front of a computer all day instead of socializing at school and learning from a teacher is troubling.
- Low income parents: May not have access to a computer therefore very uncommitted to
Students:
There is no one to keep them accountable so it is up to them to remain motivated. MOOCs have a “dropout” rate of 90% because many students either give up or do not like the format of the course.
Teachers/Professors/Administrators:
They get paid either way, so for many this is just another adjustment.
School Boards:
MOOCs are a brand new investment in the school system and need to be looking into more before school boards can really take a stand either way.
Opposition:
Schools without computers:
They do not have the technology to access these courses which therefore puts their students at a disadvantage from other schools with computers. They believe everyone should have equal opportunity.
Students who do not learn well online:
It isn’t their choice to learn online, so they would access other options such as in class instruction. They find the MOOCs provide very little support.
Professors/Teachers:
They believe this is just extra work for them to do when the students benefit from in class instruction. Also MOOCs make they feel irrelevant and unimportant.
Universities with low enrolment:
Students no longer need to be on campus to take classes but MOOC companies are taking students away from their campus, which therefore hurts businesses on campus as well as revenue for the university.
Textbook companies/authors:
MOOCs are eliminating the need for paper textbooks as all resources are available online. Therefore, printing companies and authors who spend years writing textbooks will become obsolete.